Services to link universal tradition to contemporary fashion
Through many years business communication,we have found a lot of sophisticated designs which are strongly reflected with its original culture.
The handicrafts inherited from age to age have not only helped people make their living,but also look very lovely by themselves.
However,these handicrafts are recently endangered due to their time consuming process and also their high cost.
We would like to deliver sensations to the market by inheriting the legacy of handicrafts
we are getting to miss in contemporary fashions,where people are likely to give priority to cost performance and trendiness.
Our passion to inherit tradition has set off the Renotra,which is a platform service to help linking traditional handicrafts to contemporary fashions.
In order to help inheriting traditional handicrafts, we are endowing some of our sales of Renotra products with some organizations(women weave) which are contributing a lot to uplift of hereditary handicrafts.
WomenWeave, a registered Charitable Trust based in Maheshwar, MP, has supported and developed the role of women in handloom weaving since 2002. WomenWeave’s (WW) mission is to work towards overcoming the vulnerability of women who weave on handlooms and work towards making handloom a profitable, fulfilling, sustainable, dignified income-earning and life-improving activity.
The primary role of WomenWeave is to serve as a bridge to better lives (oecdbetterlifeindex.org) by
1）Creating a community of weavers and connecting them with potential customers;
2）Providing craft skills training, and organizational and design assistance;
3）Valuing and integrating traditional design and cultural heritage to realize more marketable products;
4）Generating selling opportunities and market connections in India and abroad that would otherwise be inaccessible.