Renotra-リノトラ-

世界には数多くの伝統技法が存在します。

長年ファッションのOEMを請け負ってきた弊社では、極力現場に赴き、生産に関わる人々と交流してまいりました。
その中で出会った、独自の文化を色濃く反映したデザイン、熟練された技術から生み出される精巧さ。
人々の生活を支えるため、それぞれの地で代々受け継がれてきた技法はとても美しい物です。
しかしどうしても時間やコストがかかってしまうため、現代では失われつつあります。
移り変わる流行やコストパフォーマンス重視の現代ファッションにはない感動を届け、彼らが長年守ってきたものを伝えたい。
そんな思いから始まった、伝統技法と現代ファッションの出会いをお手伝いするサービスです。
伝統工芸の継承をお手伝いしたくて、Renotra商品の売上金の一部を、伝統工芸継承に貢献されている団体(women weave)に、寄付します。

We can find a lot of traditional handicrafts in the world.
We are an OEM manufacturer and have been keeping hands-on approach to manufactures all over the world for many years.

Through many years business communication,we have found a lot of sophisticated designs which are strongly reflected with its original culture.
The handicrafts inherited from age to age have not only helped people make their living,but also look very lovely by themselves.
However,these handicrafts are recently endangered due to their time consuming process and also their high cost.
We would like to deliver sensations to the market by inheriting the legacy of handicrafts
we are getting to miss in contemporary fashions,where people are likely to give priority to cost performance and trendiness.
Our passion to inherit tradition has set off the Renotra,which is a platform service to help linking traditional handicrafts to contemporary fashions.
In order to help inheriting traditional handicrafts, we are endowing some of our sales of Renotra products with some organizations(women weave) which are contributing a lot to uplift of hereditary handicrafts.

手法紹介
Showcasing techniques

わたしたちの思い
Our concept

関わったみんなが幸せになれる企業でありたいと考えています。
様々な提案ができるよう、できるだけ各国に赴いています。
自らの製品によって人を支え、文化を支え、ファッションを支え、素晴らしい未来への寄与を目標としています。
常に情熱を絶やさず、真摯な姿勢と広い視野でお客様に接します。
We trust that everyone who has a connetion with us shall be happy.
We keep trying to travel to job sites in each countries to meet any market demands.
We aim to contribute to people and culture in fashion field with our products.
We are trying to keep passion for business,to keep broad perspective for the market,then face every costomer sincerely .

Women Weaveとは
About Women Weave

Women Weaveはインド・マデヤプラデッシュ州マヘシュワールに拠点を持つ政府認可済みの慈善団体です。2002年より手織り産業に携わる女性の地位確立と収入源の確保、手織り産業の存続を目的として活動しています。

＜活動内容＞

経済的、身体的にハンディキャップを持つ女性たちを優先的に採用し、手織り手紬ぎの技術を学ぶことで活躍する機会を与えるグディムディkhadiプロジェクト
衰退する手織り産業の商業的価値を向上させるため、職人と協力し新製品や新染料の開発を行うプロジェクト
技術の向上を目指すkhatkhataプロジェクト
若い職人のための手織りスクール

一過性の支援だけではなく、女性と地域の自立と活性化を目指して、職人たちの健康状態を保護するプログラムや託児施設なども導入しています。

WomenWeave, a registered Charitable Trust based in Maheshwar, MP, has supported and developed the role of women in handloom weaving since 2002. WomenWeave’s (WW) mission is to work towards overcoming the vulnerability of women who weave on handlooms and work towards making handloom a profitable, fulfilling, sustainable, dignified income-earning and life-improving activity.

The primary role of WomenWeave is to serve as a bridge to better lives (oecdbetterlifeindex.org) by

1）Creating a community of weavers and connecting them with potential customers;

2）Providing craft skills training, and organizational and design assistance;

3）Valuing and integrating traditional design and cultural heritage to realize more marketable products;

4）Generating selling opportunities and market connections in India and abroad that would otherwise be inaccessible.

WW is developing principles to further implement fair trade/fair value for labour, environmental restoration, socio-cultural vitality via long-term integration and collaboration with local and global apparel/fashion markets.

women weave official web site