Services to link universal tradition to contemporary fashion
Through many years business communication,we have found a lot of sophisticated designs which are strongly reflected with its original culture.
The handicrafts inherited from age to age have not only helped people make their living,but also look very lovely by themselves.
However,these handicrafts are recently endangered due to their time consuming process and also their high cost.
We would like to deliver sensations to the market by inheriting the legacy of handicrafts
we are getting to miss in contemporary fashions,where people are likely to give priority to cost performance and trendiness.
Our passion to inherit tradition has set off the Renotra,which is a platform service to help linking traditional handicrafts to contemporary fashions.
In order to help inheriting traditional handicrafts, we are endowing some of our sales of Renotra products with some organizations(women weave) which are contributing a lot to uplift of hereditary handicrafts.
Showcasing techniques
Our concept
・We trust that everyone who has a connetion with us shall be happy.
・We keep trying to travel to job sites in each countries to meet any market demands.
・We aim to contribute to people and culture in fashion field with our products.
・We are trying to keep passion for business,to keep broad perspective for the market,then face every costomer sincerely .
インド・マデヤプラデッシュ州マヘシュワールに拠点を持つ、政府認可済みの慈善団体。2002年より手織り工業に携わる女性の地位確立と収入源の確保、また手織り産業の存続を目的として活動している。経済的、身体的にハンディキャップを持つ女性たちを優先的に採用し、手織り手紬ぎを学んでもらい就労機会を与えるグディムディkhadiプロジェクトや、衰退する手織り産業のビジネスチャンスを復活させるために地域の手織り職人と新製品の開発や染料の開発、技術の向上を目指すkhatkhataプロジェクト、若い工芸家のための手織りスクール事業等を行っている。一過性の支援ではなく、女性・地域の自立と活性化を目指し、工芸家たちの健康状態を保護するプログラムや託児施設なども導入している。
WomenWeave, a registered Charitable Trust based in Maheshwar, MP, has supported and developed the role of women in handloom weaving since 2002. WomenWeave’s (WW) mission is to work towards overcoming the vulnerability of women who weave on handlooms and work towards making handloom a profitable, fulfilling, sustainable, dignified income-earning and life-improving activity.
The primary role of WomenWeave is to serve as a bridge to better lives (oecdbetterlifeindex.org) by
1）Creating a community of weavers and connecting them with potential customers;2）Providing craft skills training, and organizational and design assistance;3）Valuing and integrating traditional design and cultural heritage to realize more marketable products;
4）Generating selling opportunities and market connections in India and abroad that would otherwise be inaccessible.
WW is developing principles to further implement fair trade/fair value for labour, environmental restoration, socio-cultural vitality via long-term integration and collaboration with local and global apparel/fashion markets.
women weave official web site
